Our Philosophy
Skin Is Living Earth.
Human skin and soil are governed by the same laws. Heal the soil, and beauty grows.
Both skin and soil are living ecosystems — made of microbes, lipids, moisture, minerals, and constant communication. In soil, this is called the soil microbiome. In skin, the skin microbiome. When this ecosystem is alive, everything above it thrives naturally.
Sterilise the soil → nothing grows
Sterilise the skin → inflammation, sensitivity, disease.
This is why; Pesticides ruin soil and chemical, antibacterial skincare ruins skin.
Soil needs organic matter to stay fertile. Skin needs sebum — lipids, waxes, and oils — to stay alive. When soil loses organic matter, it cracks and dries.When skin loses sebum, it tightens, flakes, overreacts, or overproduces oil.Sebum is not oiliness. Sebum is fertility.
Both soil and skin rely on flow, not force. Healthy soil has air movement, water flow, and microbial exchange. Healthy skin has blood flow, lymphatic movement, oil flow, and cellular communication.
Compacted soil is dead soil. Congested skin is inflamed skin. Force never restores flow. Gentle, rhythmic care does.
No farmer heals soil by adding chemicals first. They stop poisoning it, restore organic matter, protect the surface, and let life return. Our skincare works the same way. We stop stripping. We restore sebum. We support the microbiome. We protect the surface. Then we plant the seeds.
Our seasonal balms act like fallen leaves — insulating the skin — while delivering seasonal information that guides regeneration. They don’t force change. They allow it. Then beauty grows: clear skin, calm skin, even tone, regeneration, glow.
Not because we controlled the skin, but because we gave it what all living systems need to heal. We don’t grow flowers by shouting at the soil. We heal the soil first. Your skin works the same way. It is living earth. And beauty is what grows when life is supported.
About Ezgi
FOUNDER
Earth To You began with my own journey in healing from MS. I was plagued by illness and stress and had placed blind faith in modern medicine. It wasn’t working, and I knew change was needed. The journey was long, and there were many bumps in the road, but the results have made it all worth it: a reinvigoration of my own physical and emotional health and the formation of a business that I truly believe in and inspires me every day.