Ezgi Günyel / Founder

The idea of Earth To You came to Ezgi on the day she was hospitalised in 2014, after being diagnosed with Relapsing Remitting MS (Multiple Sclerosis).

Realising the limits of a medical system that only treats symptoms, never the root cause, Ezgi turned inward to rebuild her body and mind, and pursue a more holistic approach to health on her road to recovery. 

This profound awakening became the heartbeat of Earth to You. Ezgi founded the brand not just to sell skincare, but to share a truth she learned the hard way: our bodies possess a tremendous, untapped power to heal themselves when we awaken to true beauty, nature and the strength of our own minds.  

Reconnecting people to ancient oils and the intelligence of plant-life in the form of traditional herbal remedies, Ezgi’s work not only celebrates the raw ingredients of the Earth but also how our skin is like the Earth; like soil that needs to be nourished, not stripped away. 


Promoting an education-first, biology-driven approach to both skincare and meditation, with Earth To You, Ezgi teaches people how to return their skin to homeostasis, balance and a healthy microbiome instead of suppressing and attacking symptoms or “flaws” we’re told to scrub away with synthetic formulas.


However, at its core, Earth To You implores us to listen to more than just Ezgi’s teachings… To really awaken to true beauty we must - above all else - learn to listen to our own bodies. Just like she did.

Ezgi's Healing Journey

THE CULTIVATORS

What does beauty mean to the team of three helping to make this small corner of the earth grow?

  • Ezgi Günyel

    FOUNDER

    True beauty is found in those who have made a home inside themselves. Those who are at peace within radiate a beauty that calms the room. Their presence becomes a sanctuary for others. You are not your face, and the people around you are not their faces either. There is an invisible energy field within and around your body and others that you see. Your true self. Some call it god; some call it energy. Call it whatever you want. Wants, needs, dreams, fears, desires, ideas, god in human flesh, walking back home. Your eyes fool you, your ears fool you, you forget the god within, your true self.I met my true self the moment I sat down to meditate to heal my MS. Since then, my mission has become to hold the hands of those secretly wanting to meet theirs. I did not start this business to fix faces. I started this business to remove the veil that makes people think that they are their face and that their face needs fixing. When the skin returns to homeostasis, its natural state of balance, when the organ- skin- is simply functioning, doing what it was built to do, there is nothing left to fix on the surface. It's not your job to create beauty. Your body creates beauty. And in that stillness, the human being stops looking at their face and starts looking past it. They finally understand that external homeostasis, external beauty, a functioning organ was never the goal. It’s the door. Door to what? Once someone feels what a truly balanced, self-regulating system feels like on the outside, they finally have the quiet to notice what’s underneath, and they go within. And that is my mission. To change what it means to be beautiful. To fill this world with beautiful, peaceful humans inside and outside. So that their presence becomes a sanctuary for others. One peaceful human at a time that’s how you end wars; that is how you bring peace to this place, the Earth we all call “HOME”.

  • Barnaby Thornton

    BRAND & CUSTOMER EXPERIENCE LEAD


    Outside the doors of this apothecary, beauty is often treated as a competition; a race to the top that, in reality, can quickly become a race to the bottom.

    Here, I see Earth To You - above all else - as a community. There is no desire to win or outdo one another. Only to grow, heal and spread our knowledge outward; to share the things that help us feel healthy and whole.

    Natural beauty should never be a privilege. Beauty and homeostasis is about healing and becoming our best selves (inside and out) and on this Earth, that feeling should belong to everyone.

  • Eda Gökçen

    PRODUCTION & STUDIO ASSISTANT

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