Manifesto
Written by Ezgi Günyel
Founder & Maker at Earth To You
You can not cure depression if you have never been depressed. You can not cure cancer if you don't have one. You can not tend to a wound if you have never been wounded.
What we often call "a cure" in modern medicine is merely a silencing of the symptoms, a hush over the voice of the body crying out to be heard.
People ask me where I learned all this, expecting the name of a course, a classroom. And yes, I created a course for our holistic beauticians because wisdom must be passed on. But my true classroom was life.
I learned what I learned by caring for two cancer patients, my mom and sister, for almost 22 years and then healing my brain from MS (Multiple Sclerosis) along the way. The stress I was under was too much for my brain to handle.
From this, I came to understand that homeostasis — our sacred balance — is life's miracle.
And the greatest threat to this balance? Beauty routines.
Skin — our largest organ — is a whispering gateway. It drinks in the world around us.
So ask yourself, as you stand before the mirror:
Are you nurturing your skin with the gentle touch of nature, inviting in wholeness and healing, mind and body reunited through the balm of the earth?
Or
Are you chasing an illusion of beauty, unknowingly in front of the mirror affirming "I am not enough, I am separate from nature" with every cream, every serum full of preservatives, water, and isolated chemicals ready to alter your biology? Each jar, each vial a quiet denial, laced with synthetics meant to mend what was never broken.
Or
Are you running after concepts of "clean beauty" or "biohacking" with their clean lists, vitamins and capsules whispering fear of death, teaching you to control every cell with your intellect? Putting that brain of yours into survival. It is as if the brain has anything to do with healing and wholeness. Trapped in vigilance, fighting for control, sending your heart signals of "I am not safe, get ready to fight, do not ever spend any energy on my healing, rejuvenation or my beauty".
Meanwhile, the heart — the centre of healing communicates with every single organ, every single cell in your body; receiving all these signals of the fight. It takes the command and sends it with its blood to the first three centres of the body so that you can get up and fight. The heart could not care less if you look good or not. You are in danger. That is what your brain is telling your heart with every Google search as you pull your life force energy away from your heart to check if an ingredient is safe or not.
What's more important? To live, to survive or to nourish, to thrive?
We must survive, says the heart.
Healing isn’t something we receive—
it’s something we remember within.
My lifelong passion with Earth To You is to help you align with your body's own rhythm.
Healthy, glowing skin—free from dryness, oiliness, sun sensitivity, breakouts, uneven skin tone, acne, eczema, rosacea, or time’s gentle marks—isn't only about using healthy products with healthy ingredients, but it is the natural outcome of aligning with your body’s rhythm.
Which means;
If your body is producing sebum, you can not remove it.
If your skin has a vast galaxy of beneficial bacteria taking care of you, talking to your immune system every moment of every hour, you can not damage them.
You have to let your body do the work.
True healing, true beauty, and true holistic living begin not with the next product but with the choice to stop trying to change or ignore your own biology, forcing for outcomes and chasing fixes. Instead, it begins by supporting the intelligence already at work in you.
Your skin is not a problem to solve.
Your body is not a project to control.
You are not here to be reshaped by trends
or told what beauty should look like.
You are here to remember your wholeness—
to return to a simpler truth:
That your body knows.
That healing is already written in your cells.
And that beauty begins
when you honour your nature,
not override it.
Nothing you see on this website is "beauty".
They are a return. Each and every one of them is a revolution of trust—permission to let your body lead you to true beauty, healing and wholeness.
Let your beauty be your remembering. Let them be your return to the power that was always yours.
- with all my love,
Ezgi
About Ezgi
FOUNDER
Earth To You began with my own journey in healing from MS. I was plagued by illness and stress and had placed blind faith in modern medicine. It wasn’t working, and I knew change was needed. The journey was long, and there were many bumps in the road, but the results have made it all worth it: a reinvigoration of my own physical and emotional health and the formation of a business that I truly believe in and inspires me every day.